Google... the master of FUD
Egh.. There's so much fud about Yahoo all over the net these past few days. That whole self righteous stance that Google has taken with respect to its query data that was requested by the government rubs me the wrong way.
As many of you know, I recently began work at Yahoo. I don't have access to any confidential information about this topic, nor would I blog about it if I did, but I did read plenty of blogs and articles about this story. Even though everyone is freaking out about privacy, and Google is touting its lack of evilness, it doesn't seem to be about that at all.
It seems that the US Government requested at random list of queries and a random list of website URLs… nothing more, and nothing about user identities. This data was requested for some important operation. I may be naive, but considering that the US Government is appointed by and represents the American people, is it possible that they could be correct in their pursuit of this information? Could they possibly be trying to service us or protect us in some way?
In addition to the 1984 paranoia about the big brother (that we all voted for in some way), there is concern about the data retention by the search engine companies. Based on these stories, it appears that search engines retain at least a log of queries and a log of URLs in their index. This should be no shock to anyone. When you're out surfing any site, all sites do record everything that they possibly can. They then use this to improve marketing, monetization, and user experience. Any website that does not do this has already failed. If you're paranoid about your searches being tallied, just visit http://www.scroogle.org.