Use google as a verb!
Do no evil, eh? Lets see how evil they'll be if we erode their trademark.
Google has recently sent letters to various media orgs requesting that they no longer use the word 'google' to mean search the Internet. They implied a threat of legal action. But… eroding trademarks is fun!
Remember: whenever you search the Internet, even with MSN or Yahoo!, refer to it as 'googling'. Whenever you photocopy those printouts, refer to it as 'Xeroxing' them. If we all work together, we can make google, and other well known trademarks, go the same way as 'go-kart' and 'monkey wrench'.